Podcasts, Videos, and Business Manuals
Podcasts, Videos, Audio, and Business Manuals
You Can Never Know Enough About Your Business.
As an expert for all aspects of owning and operating a residential contracting business, David is a regular speaker at remodeling events and trade shows hosted by NAHB, NARI, JLC, and more.
Podcasts and Videos
Business Manuals
We’ve already-done-for-work for you.
Audio
Selling Your Why – Clearly Communicating Why Potential Clients Should Hire You!
Many homeowners believe that they should get three or more estimates for the work they want to be done. It’s what they have been told to do. The problem with this is that all contractors are not created equal. It is not a level playing field. We need to differentiate ourselves and our client-based service offerings. Potential clients need to know what you bring to their project and why you do what you do. It’s our job to communicate our why so that potential clients can see the benefits of working with us.
Learning objectives:
People don’t buy what you do – they buy you and the company commitments you bring to their project
Defining your why with the help from past clients – why did they work with you?
Documenting your company why – building trust with potential clients
Knowing your why is the key to company sales and growth